A Never discussed topic in management world .
Why some people without any formal business degree fro
reputed universities develops big
companies within few years ? like Bill gates,Dhirubhai Ambani & all
most founders of Major Big Business Houses .
While on other hand Some well qualified business professionals from reputed management institutes could not do the same while having high IQ that’s why they got their admission in reputed universities after qualifying their tough entrance examination.
Let’s see some other situations ??????????????
SITUATION 1
A top organization having highly qualified
business Leader / employee carrying high
IQ, capable of making complex business analysis,calculations / made a launching
plan expecting great success of new brand , but after launching it failed
badly. Like in most Mobile Handsets Brands where big MNC are showing same trends.
SITUATION 2
Marketing Department of a established organization claiming a good
understanding of topogeographical consumer behavior & their need ,
launched a promotional campaign targeting to hit EQ of consumers expecting high
yield by campaign,but overall consumers denied
to accept the offerings. As happening with most of FMCG newly launched
brands.
SITUATION 3
A well reputed PR agency
having expertise in Social Activities,launched an activity to socialisng the
brand image by using their SQ
EXPERTISE,but results went into favor of competitors. Like in Delhi
Current election BJP was washed out.
SITUATION 4
A highly qualified &
experienced CFO promoted as CEO but could not run the
same company as effective as he was
running the Finance department.
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What You think ? What
may be reason for failure ? Although all were having very high IQ /EQ / SQ.
Defacto- gaining desired
business results is complex process and
required very complex set of ability rather than just IQ /EQ / SQ.
Our studies shows that most
of employers are happy to higher an employee having high IQ or one step ahead high EQ/SQ.
But Above all those,business
challenges required more advance “Q” and for
business oriented task “BQ” – Business Quotient
is right parameter for same .
As we know that it is
employees of companies who analyse the business environment,develop plan and
deliver results.So if our employee are carrying right BQ more will be chances
for success.
A true Business leader is really required by organizations
to manage today’s complex business competition.
As above picture shows that, a leader has to analyze &
take decision on different verticals. As shown above an employee having only high IQ / EQ or SQ
definitely will not be able to perform with as much accuracy as it may
be required & this is only reason why often we fails even having best
Management talent .
Hunting / recognizing a True Business leader & hiring /retaining
/ promoting them are a micro specialized area for HR / Managers.
Most of employees leave the employment when their output or
companies input is not matched as per pre decided / expected norms. This
situation naturally comes when employee / employers are not able to deliver becoz
they could not manage every dimension of complex business verticals/ factors as
shown in above pictures, resulting an frustrating organizational environment.
To recognize an employee having high BQ level is again a
micro analysis procedure and requires the close observation of employee’s
activities. For the same a detail modus operandi has been developed by us to segregate
the TRUE BUSINESS leader. However the detail can’t be discussed here but few of
guiding tips may be provided……………….
A) Put
a complex business situation puzzles which is of more standard level against
level of employee. I.e. a front liner sales executive handling single town may
be given a task to make geographical market segmentation of entire state which
is really a task of mid management employee.
B) Similarly
Top level employees may be given task related with too low level. I.e. a
marketing head may be given a task to go in market & handle actual
objections of small shopkeepers. Not joking – if
compare they will yield less results than executive level employees.
C) Observe
closely ur employees that along with routine job, which employee is
contributing to other verticals by his suggestion to such problems which really
does not belong to his expertise area but gives expert solutions.
D) Make
a training session (not teaching / coaching session) – throw the case studies
which are not related with their expertise area (becoz their expertise area
efficiency u know already)observe that without any clue which talent is penetrating
the problem more deeply & effectively.
E) Prepare
any complex business plan but do not complete it. Let your other targeted
employees should complete the remaining part of plan. Analyze the best plan
which covers all aspects (rather than employees own expertise area) of
business. ---------------------------- One example is here to understand….. A company was not having enough budgets
for advertising in small non result yielding towns. Matter was discussed among
open forum and very cost effective idea came from a non-marketing department
employee which was agreed by happily by management & this idea was just get
printed small advertisement material to fix on back side glass of car coming on
petrol pumps .In this way, car will be turned into moving advertisement van for
company not only in small town but also for rural town.
F) Check
out the frequency that how many times employee provided effective solutions
& how many times it was accepted by management. Maintain a record for
annual evaluation of employee.
Many more are there. ( For Micro Strategic
details plz contact Author)
Hope by this article, organizations will start thinking
beyond IQ / EQ to find real business leader which will be helpful to minimize
manpower turnover & maximize the productivity of organizations.
CONCLUSION:
OUTSTANDING BUSINESS
PERFORMANCE REQUIRE HIGH B.Q –
RATHER THAN IQ / EQ.
It
is quiet possible that a 14 years old Road side hocker/sales boy may have high
BQ rather than CXO level employees.
HIGH IQ PROFESSIONALS MAY LEAD IN DIFFERENT LIMITED &
MONOTONOUS ENVIRONMENT, BUT A COMPLEX & EVER CHANGING ENVIRONMENT i.e.
BUSINESS ENVIRONMENT REQUIRES HIGH B.Q.
This Concept of B.Q is totally new &
it is never discussed before it anywhere, but is really useful for
identifying real business leaders.
This is now
demand of time to replace the outdated IQ
/ EQ / SQ concepts by BQ while analysing the
possibilities of business potential in a personality becoz business environment itself has been changed from traditional to complex.
For
the same a detail studies have been made by us on this Innovative corporate
topic and we can offer our services to required corporates..
4th GENERATION micro STRATEGIC
BUSINESS CONSULTANCY
+91-8587067685
The Author is a Management Micro Strategic Consultants for Consumer Goods Firms
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